Internet Marketing Exposed – Is Making Money Online Difficult, No it Doesn’t Have to Be!

David Gange asked:


Internet marketing newbie’s are very fortunate in this day and age. A few years ago, searching for information in relation to starting an online business was very hard work. Today however information is all over the place. It is no longer the question of whether there is assistance accessible, but whether you use the information you are given.

So the question is – is making money online difficult? Yes it can be. It all Depends on your determination and smarts, making money can either be difficult or it might be easier. Notice, I said easier. Making money online will never be easy.

Just so you know what it takes to run your own online business, here is what you are going to need to get going. Have sufficient writing skills, marketing skills, ad writing skills, learn the art of web design, building a website, creating a product, planning the list goes on.

Lots of people just look for a push-button system to making money online without learning anything since they are sick to death of learning from all those years spent at school. Let me warn you there is no magic money making pill you will need to discover new skill sets if you really want to succeed online. If you want to make the wage of a professional, you guessed it? You need to develop into a professional in what you do. A good number of people still don’t look at their business this way. They look at making money online as pure luck of the draw or a lottery!

So if you are finding it difficult to make a money online, This article should have been the wake-up call you needed.

Internet Marketing Vs Yellow Pages!

David Clarke asked:


To most companies, advertising in Yellow Pages is the unshakable cornerstone of their annual marketing spend and they would no more think of canceling it than they would hire David Brent as office manager.

Surely Yellow Pages is established, recognised everywhere and enjoys strong distribution. It’s expensive, but is there any alternative?

A moderately sized quarter of half page ad is looking at 3 -5K a year. A whole page? That can be anything from 5K to over 8K for the year. There’s no negotiation; take it or leave it – and that’s with the regulators on their back capping and indeed cutting rates by 3.4%.

How surprising is it that more and more of my clients are cutting back expenditure on Yellow Pages?

Not surprising at all really. If you think about it, search is not new and it has played a major part in marketing activity for decades in the form of phone books and directories. Effective search engine marketing simply takes this a giant step further, unlocking as is does the incredible introductory potential the web medium provides between supplier and consumer to connect and do business.

This trend is reflected in Yellow Pages own market analysis, which shows a downward trend in client retention from 78% to 75% year on year. Interestingly, it is newer customers who are leaving.

Yellow Pages ads are viewed by people who have all ready made a decision to buy. Don’t emphasise why your product or service is needed but rather why it should be obtained from you. Consumers need and want two types of information from Yellow Pages adverts.

Firstly, they need to know why they should purchase from one company and not another.

Secondly, they need information that facilitates making their purchase ie they need to know how to make the purchase or have a call to action.

If you really focus and see things through your customers eyes then your Yellow Pages ad copy should virtually write itself.

The use of colour and how Yellow Pages charge for it is pretty unbelievable.

The book is now printed on white paper (think about it you can’t have white ink)

Yellow Pages charge more for white in your adverts – 40% in fact.

But, Yellow Pages actually have to take an extra step to print a yellow coloured ad ie they overlay white paper with a yellow ink but this is cheaper than a white ad.

Our surveys show that colour is not the most important factor in selecting an advert. In fact, it is well down the list.

Yellow Pages sales reps often argue:

“It’ll only cost you £800 a year to move up to the next largest ad size and ad colour. Don’t you believe that the increased sales you’d obtain would more than offset that expense?”

This is a bad argument for a number of reasons….

It assumes that the business generated by your original ad pays for itself

It assumes that you make a 100% profit on each sale (nice work if you can get it)

It assumes that the use of £800 for additional Yellow Pages advertising would generate more business than would the use of the same £800 in another media

Nonetheless I see many of my clients putting all their eggs in one “Yellow Pages” basket without obtaining effective proof that their adverts are actually working.

The secret is to monitor the response to each and every advert you place.

If you can’t measure it you can’t manage it.

I know from my experience as a former Yellow Pages sales rep that one had to continually create a false sense of urgency. Typically Yellow Pages reps only work two directories ie they are in each area for six months at a time. The reps are paid a commission on signed orders so it’s no surprise they go in for the kill…

This article is free to republish provided the authors resource box remains intact.

Internet Marketing for Dentists, Facebook – part 1 of 3

paulatcode asked:


An introduction to Internet Marketing from Paul Mendlesoh who explains social media and how you can get started wtih Facebook on of the fastest growing social networking sites. Now is the time to join the internet revolution to promote your practice and raise your professional profile.

Internet Marketing Training – Have You Thought About This?

Cynthia Minnaar asked:


Are you new to marketing online? If so, perhaps you will enjoy this article on Internet marketing training.

I am going to write it from a different point of view than you have possibly thought about in your young Internet marketing career!

One of the best ways to make money with an online business is to offer Internet training. Many marketers will tell you this is a crowded field and to stay away from it.

However from a multiple stream of income point of view this is a good way to make money. The reason I know this is true is because there are literally millions of people coming online every day looking for help on how to make money.

Many people will start a blog or website and end up failing because they do not know how to advertise their business on the Internet. This presents an opportunity for you to get into this niche and profit from it.

Obviously your first important step is to become more qualified yourself. This means you will have to take Internet marketing training and learn both for your own personal business as well as what you will be teaching in the future.

Finding training for marketing online is not hard to do today. You certainly can Google search for the words “Internet marketing training” and look at some of the websites that come up.

You can subscribe to a handful of email newsletters and received training right in your inbox. You can also hang out in discussion forums and just read some of the various discussions. These are both passive ways to receive Internet marketing training.

You can purchase a CD or hard copy training book to have handy as a reference for training in the future. You can even join a handful of social networking sites such as Twitter or Facebook and keep track of what some of the online marketing gurus are doing.

As you begin to become more adept yourself at marketing online you should be building a swipe file of ideas you can build your own Internet marketing training site around.

One good idea is to develop a blog and write about your journey to become an Internet marketing trainer. Anytime you can add your own personal slant to something your readers will appreciate that more than reading a canned article.

Whether you become an online marketing trainer or not you will find the Internet marketing training you have done will personally help you earn more money.

Internet Marketing For Beginners

Larry Rivera asked:


If this is your first attempt to make money online, the most important lesson you have to learn is what Internet marketing is all about. Internet marketing is similar to and different from “real-life” marketing in several ways.

Basic principles of marketing apply to both concepts although their application could differ. The 4P’s for instance price, product, place, and promotion remain true and significant for both but the meaning behind “place” is quite different. In real-life marketing, place refers to the location of your business while in online marketing, “place” may be defined as to the kind of website you have for your business.

It’s important to understand its similarities and dissimilarities to ensure that any strategy you devise will succeed.

Search engines are the ultimate authority.

No matter how you look at it, the final word will always come from search engines, especially big, powerful ones like Google and Yahoo. The amount of attention given to you by search engine spiders can make or break your website, regardless of how effective or affordable your products and services are.

As such, it’s important to focus on SEO or search engine optimization when you are studying Internet marketing. You need to know what makes search engine spiders tick and what tickle their fancy.

Know how to get in touch.

The World Wide Web seems to only get bigger and bigger as each year passes by. As its size increases, so does the netizen population. Consequently, this means more competition. Ultimately, you have to ask yourself one important question: how can you make your business distinguishable from the rest.

One way of doing that is getting and staying in touch with your consumers. It should make no difference whether they’re no longer a part of your market or they’re only potential customers. What’s important is that you have their email address or any other means of contacting them.

The Internet gives you several ways to connect with your market and you need to take advantage of each and every one of them. Just by using your email alone, you can have people subscribe to an e-newsletter or e-zine from your business. If it becomes popular, it can eventually be a secondary source of income when it becomes membership-based.

Consider publishing an ebook and have it distributed to your market. For maximum results, your first ebook must be free to download. It doesn’t have to be exceptionally long, but it does need to share original and valuable content. The content of your ebook is the reason why people will download your work.

Your job starts when they begin at Page One. Links to and mentions of your website must be spread liberally throughout your work. You know you’ve done your job well when they use the link to access your website and perform the desired action.

Paid Advertising

Lastly, Internet marketing is not always free. There are also methods using paid advertising and in some ways, they prove to be more effective than free online marketing. Paid advertising include pay-per-click ads, banner advertisements, and text-based ads.

Paid advertising gives your online business greater exposure but it also comes with bigger risks of failure. It’s important that you choose the right message if you want to make use of paid advertising.

Give these ideas a test run when you can. If they work then good! You now understand the basics of Internet marketing.

Hotel Internet Marketing Experts – SEO Ranking Factors by Milestone

MilestoneInternet asked:


Rand Fishkin from SEOmoz.org gives insight on SEO Ranking Factors during a personal interveiw with Benu Aggarwal from Milestone Internet Marketing during SMX 2009 Seattle.

Internet Marketing – How to Become an Internet Marketing Master

Jason A Osborn asked:


Becoming an internet marketing master is no easy feat. You have to run the gambit of all internet marketing strategies, and find each one successful in its own right. You have to flood the internet with your website, your name, and your expertise. This is difficult and takes hard work, but in the end it will all be worth it.

The best place to start is the beginning. Even if you have already been dabbling in online marketing, get back to basics. Search the net for basic ideas, tips, and advice, and compile them into your own idea bank. Keep a journal by your computer, with your laptop, and on the go so you can jot down ideas as you go along. You never know what you might come up with that is unique, fresh, and interesting or what might jog those thoughts into creation. Unique and interesting marketing is the only way to create buzz and become an internet marketing master.

Of course, if you want real advice and step by step instruction, you should really consider getting some additional assistance. You can find many e-books that are full of useful information and give more detail than free information on the net will entail. You can also hire a consultant, go to a seminar, or seek out an internet marketing workshop to learn more detailed and successful ways to market yourself or your website online. There are even college courses available in the subject now, due to the increasing necessity of internet marketing to the business world.

Internet Video Marketing Tips

Doug Cox asked:


There are some tricks to good internet video marketing and having it rank high on the charts. The first thing you want to do before you make your video is do a little keyword research. After all don’t you want people to see your effort? If you make a video with some specific keywords in the title and through out the description, Google will like it.

Remember You Tube is owned by Google and is a gigantic search engine, the third largest in the world, and Google likes good content to offer their customers when searching for something. Your description has a lot to do with that along with your keywords.

To make a good video, I suggest getting a Flip Cam. They are inexpensive and you can up load to your computer fast and easy. Of course you can use whatever you like, I like a flip cam because the format is right for You Tube. Other videos might have to be formatted different (size etc.) It saves you time and aggravation. Think about what the video is going to be about . Identify a need and address it and then offer a solution. You want to have good lighting in your video so people can see you. When doing internet video marketing just be yourself!

That is what people want to see, the real you not some fake act. If you don’t like the first one you made just delete it and do it again. You can’t mess it up. The whole reason for internet video marketing is to personally brand yourself. When people can see you and here you and see your gestures they start feeling more at home with you and get to know you believe it or not.

After you are done simply up load to your computer and then up load onto You Tube where you can do some more magic by writing a good description with related keywords.

Internet video marketing is free and can give you massive exposure for years to come. It can help you leverage your business in a big way. Make a list of all the main video sites and up load to as many as you like for maximum exposure. Try to keep you’re video around 3 to 5 min. long. The longest most places will give you is 10 min.

So in conclusion just prepare before you shoot. Sometimes you will have the urge to go make a quick video on some subject. Go do it while it’s fresh and you can find the keywords to relate to it after wards. Just be yourself and do it over and over and you will start to like it. If you want to make it online , really make it, you need good internet video marketing to help pull it all together and help people relate to you. A email is nice, a email with a picture is nicer but a video is the best. The 5 minutes you spend making that video could pull in traffic, FREE traffic for years to come. It is an awesome free advertising tool of the 21st century so take advantage of it.

Internet Marketing? WTF Parody

nx2overide asked:


My Internet Marketing Video.. everyone else has one.. so…

Internet Marketing Training Program

Peter Shuker asked:


An Internet marketing training program – what is it exactly? Well let me explain a bit about it, based upon my limited experience. I have just been inducted into the world of internet marketing. Wow, what a minefield of methods, theories and get rich quick schemes that are all out there promising you the earth.

I have been looking for something to get my teeth into for about 3 months now, so I am just like thousands of despairing souls, not exactly brand new, but my experience amounts to didley squat, is that actually a word, I don’t know, anyway.

I have been searching the internet for some sort of revelation that will knock me off my feet, on how to make money and more importantly, how to make enough money to enable me to jib work (give up) and work from home on my computer. What kept on coming up in my searches was Internet marketing, some even suggested internet marketing training, which sounded interesting.

During my searching process I ended up purchasing subscriptions to a gambling site, I don’t even like gambling, the thought of giving someone my hard earned money, in the hope, that with a bit of luck, I would get something back in return, fills me with dread, but I gave it a go, and of course, nothing came of it.

I even purchased an e-book package that was based upon the arbitrage, this system is a method of purchasing a keyword for a low price, creating a website and selling it for a high price. I am sure with the right abilities in website creation, this could be done successfully, and I even purchased the video package that went along with it (more expense). These 2 examples are just 2 of many that I tried and failed at.

I slowly came to the conclusion that what I needed was not a video package or an e-book, which gave me details on how to carry out a single task but an internet marketing training course of some sort, which led me through the baby steps if you like of internet marketing. Something that would allow me to learn the ropes, similar to what it was like at school (long time ago).

A course that would explain what PPC (pay per click) actually was, and how to work within the AdWords forum to actually make money. What is article marketing, and how using these techniques in the beginning would give me experience in writing copy, and to utilize free marketing (Bum). How you can build and create a website of your own and how to utilize a FREE hosting service.

To discover advanced tips on an internet marketing training program that really will surprise you, download my free e-book below!

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